60% of Southern Europeans worry about losing the content of their mobile phone, yet more than half do not have back-up
Thursday, 14 October 2010 09:49
60% of Southern Europeans worry about losing the content of their mobile phone, yet more than half do not have back-up
Critical Path´s solution, Phone Back-Up, helps protect mobile phones content including contacts, text messages, photos, music and videos.
Torino, ITALY, October 2010 – Critical Path, a leading provider of messaging software and services, today announced the results of a study of how consumers store and protect information on their mobile phone. The study, conducted in France, Italy and Spain reveals that six out of ten mobile phone users worry about losing the information stored on their mobile phones. However 52% don´t have the information that they consider increasingly important, backed-up.
Mobile phone content and back-up
Phone book: Over 86% of mobile phone users consider their phone book `important´ or `very important´, and approximately 27% said that they would pay for a service that keeps a back-up. However, this figure increases to 58% if one considers those who are willing to receive adverts on their mobiles in exchange for a free service.
Text/MMS message history: 72% of those interviewed consider their text\MMS history and privacy `important´ or `very important’ although only 7% would be able to recover all of their messages.
60% of mobile phone users worry about the possibility of losing the information stored on their mobiles. Despite the importance of the phone´s content, the study reveals that in many cases, users do not have back-up of any form. Of those interviewed, 25% had previously lost information due to theft or loss of their handset. However, it is significant that 52% of consumers would not be able to recover this information if it were lost.
In fact, nearly 38% people interviewed who had tried to transfer some of this information to a computer, mobile or external memory drive, found the process complicated and would definitely not attempt it again.
Business opportunities for operators
The results of this study show that mobile phone operators could be missing significant business opportunities in the region with 58% of consumers prepared to pay for a service and many more agreeing to receive adverts on their mobiles, in exchange for a free storage or back-up service.
“The way consumers use their mobile phones is constantly changing, and access to personal information, and its protection, is essential. The study highlights that subscribers will not only use these kinds of services but also pay for the peace of mind that they offer. Critical Path gives operators the ability to offer a simple and reliable solution that will be appreciated by its customers,” said, Renato Miletti, Vice President, Sales, Southern Europe, Critical Path.
With its Memova suite of solutions, Critical Path offers a range of options for protecting users´ contacts and information stored on their mobile phones- regardless of the model of the handset. Phone Back-Up offers peace of mind to consumers, increasing brand loyalty and generating income for operators.
About Critical Path, Inc.
Critical Path offers consumer solutions for online communication and social networking under the Memova® brand for white-label applications, and directly as the award-winning "ShoZu" service, connecting millions of subscribers around the world.
Critical Path’s Memova suite of applications and services are chosen by leading service providers and enterprises around the world to enable millions of people to communicate, connect, share and organize while providing industry-leading safety and assurance.
With offices around the globe, Critical Path supports companies with their deployments of Memova solutions to drive revenue, boost loyalty, streamline operations and reduce costs.
More information is available at www.criticalpath.net.
Note to Editors: Critical Path, the Critical Path logo, Memova and the Memova logo are the trademarks of Critical Path, Inc., registered in various jurisdictions. All other trademarks are the property of their respective holders.
For further information, please contact:
Critical Path, Inc.
Cristian Germani
+ 39 011 45138 11
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Hotwire for Critical Path
Reyes Gómez
+34 91 744 12 65
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